# Safety of principal should be of prime importance. We believe in a controlled (risk) approach to investments.
# Do not let inflation eat up your money in a savings bank account. Go for superior and stable returns.
# Have a look at your financial objectives. Your investments should depend upon them.
# Take the long-term approach to equity investments.
# Diversify your investments. Do not put all your eggs in one basket.
# Keep a reasonable amount of liquid cash to meet your emergency needs.
# Take a balanced approach to investing. Avoid risky investments as well as an overly cautious approach to Investing.
# Monitor your investments once a month and take corrective action, if required, immediately.
# Do not try to time the entry and exit of your investments.
# Every time is a good time to invest if you have a long- term outlook and keep investing regularly.
# Put no more than 10% of your total investments in one company.